Competition between distributors,
Which can be quite engaging and at the same time increase sales. Trade marketing on the Internet. Tools and possibilities Trade marketing strategies are used not only offline, but also in digital marketing. However, it is worth noting that on the Internet, the approach to product display is slightly different. The most frequently used tool is banners on the main page of an online store. They appear both in the largest players on the market and in small shops, which is why we can multiply trade marketing strategies in this area. The first one can be the home page ofthe Biedronka store, where the main banner shows Dallmayr products. Efficiency of Biedronka's trade marketing Photo . Trade marketing eample. Banner on the home page of the Biedronka store promoting Dallmayr products. Source: biedronka.plpl biedronka.plpl Another Singapore Mobile Number List eample is a banner on the home page of the Intersport online store, which promotes the Columbia brand. Trade marketing effectiveness Photo . Trade marketing eample. Banner on the home page of the Intersport store promoting Columbia products. Source: intersport.pl However, banners are not the only thing used by online trade marketing strategies. Their other tools include participation in promotional campaigns, e.g. joining free delivery days, sales, loyalty programs or offering
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special discounts. This type of activities should be included in the marketing strategy of brands distributing their products, e.g. in shopping malls. As can be seen in the eample of the Serenada shopping center in Krakow, they willingly highlight such initiatives. The role of trade marketing in sales Photo . Trade marketing eample. Information about stores offering promotions in the Serenada shopping center in Krakow. Source: centrumserenada.pl! Sales-oriented marketing services - full list with descriptions Trade marketing. Eamples An efficiently conducted trade marketing campaign increases sales results and pleases both the manufacturer and the .
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