expand the scope of your search terms, or try a new channel altogether,
10 expert-approved marketing channels to try out for yourself. Remember: cross-channel is the way to go, set your goals for each platform, start testing slowly to figure out which works for you, and then keep testing!Lisa SmithMEET THE AUTHORLisa SmithLisa Smith is a freelance writer who has covered the digital marketing industry for more than a decade.Why test new marketing channels?It’s simple: ROI diminishes over time on well-worn networks because users grow accustomed to ads and learn to tune them out, said Ketan Pande, founder of entrepreneurial network Goodvitae.In fact, according to Jake Mastrandrea, growth marketer at Adobe, marketers Belarus Mobile Number List should tap into channels where the customer lifetime value is at least three times the cost of acquisition (how to lower your customer acquisition costs here!).customer acquisition cost image“So, if competitive bids have increased and prices are getting too high at your conversion rate, or if you’ve exhausted search and you start to experience fatigue in that channel, here are three things you can do: Work on optimization efforts to enhance conversions.
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If you’ve been providing paid marketing services to clients for any extended period of time, you know that every person you work with has a different level of online marketing knowledge. Some people might be experienced account managers, others might know basics, while others still might not know the industry at all. It can be easy to overwhelm and confuse your points of contact with too much data or jargon outside the realm of their experience.
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