Target voice search results
Improve traffic quality Search engine optimization specialists also encourage zero volume keywords because they can improve traffic quality. This advantage arises from the existence of a niche audience. If you have a very specific audience that uses a low-volume identified keyword, targeting and ranking for them can help your business attract more qualified traffic. Remember that since you are targeting a zero volume keyword, you won't see a lot of traffic.Businesses that cater to a mobile audience or are experimenting with voice search optimization will also find low-volume keywords of interest. Indeed, voice searches have a different structure than text searches. For example, if you're looking for somewhere to eat, your searches might look like Australia Phone Number Datathis: Voice search: I'm looking for a good sushi restaurant Text search: sushi restaurants near me Because voice search keyword data is limited or non-existent in SEO and keyword research tools like Google Keyword Planner, Ahrefs, and Semrush, you'll often find that voice searches are recorded as words -low or no volume keys.
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Demonstrate thought leadership Keywords without search volume can also help your business demonstrate leadership. By targeting a new keyword, like “facebook threads,” you can show readers that your business is leading the industry. You keep up to date with what's happening in the market and have the experience to provide feedback and recommendations on new changes, new products or new trends.
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