3 marketing techniques for restaurants that have achieved the best results
Now that digital business forms a substantial part of the total sales made from the hospitality business, it is imperative to join every marketing strategy that appears in the virtual world.There are many possibilities for restaurants to promote their establishment, but only some of the solutions are really effective . In the following article, we will break down the three marketing strategies that worked best in 2019, and which will likely continue to have an important place in the range of advertising and promotional options for restaurateurs in 2020 and the years to come.
1.- Assign an employee to handle public relations tasks through social networks
Not all restaurants can afford to have an employee WhatsApp Number Database dedicated exclusively to managing the restaurant's online presence . This possibility is usually limited to large operations in organised catering.
However, this does not mean that small restaurateurs should give up their efforts. There is always the alternative of handing over these duties to one of the business's employees, who, in addition to handling social media profiles, reviews published on aggregators and queries received online, will also be responsible for other more traditional on-site tasks .
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Online reputation is the new digital currency, without a good reputation your restaurant will fail
Concentrating all online efforts on a single person instead of distributing tasks among several members of the restaurant's human team allows the employee assigned to communications to have a better overview, gain experience and put this asset to use more fruitfully.
According to Toast ’s 2019 Restaurant Success Report , which included more than 1,000 restaurants in the sector, 34% of managers rely on a single employee when it comes to launching online offers , building relationships with Internet users and keeping corporate profiles up to date.
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