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With the message, and makes the medium the main agent of the processes historical and of the same anthropological changes neurological and psychological-social that accompany them. This conception was formed in Marshall McLuhan starting from his work The Gutenberg Galaxy. Birth of typographical man and continues with The tools of communication , as well as with all of his work and with the "mediology" scene embraced by many other researchers. Mediology approaches the medium not as specialized knowledge, not as something fixed, but linked to the growing versatility of the tools and the diversification of uses; and above.

All as something omnipresent and no longer relative to some moments of human life. The medium as the main agent of historical processes, capable of ferrying political and societal dynamics, and also capable of rewriting man, of restructuring him anthropologically, of shaping seo expater bangladesh ltd his ego, and starting from his subconscious sphere, the true sphere of action of the media according to McLuhan himself. A total innovation therefore in the way of understanding the media, and as we have seen of the technological and digital reality more overall; reversed in direction, in what could be its natural process, and therefore: "the mental projection of your digital self.



Modification of the environment, means the change of the "subtle" part, even before the physical one, of man and of the "environment", always subtle, relative to it. Change determined by the proceeding "downwards" of the cosmic cycle, "since each period of the history of humanity corresponds properly to a specific 'cosmic moment', there must necessarily be a constant correlation between the state of the world itself, or of the so-called 'nature ' in the most common sense of the word, and more especially of the entire earthly environment, and that of humanity whose existence is evidently conditioned by this environment.