So let’s explore the three main things

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That impact Domain Rating. The number of websites linking to you The DR score of linking domains The number of sites each referring domain links to 1. The number of websites linking to you In Ahrefs, we have a metric called referring domains. This is the number of websites that link to a page or website. You’ll see this for any site you analyze in Site Explorer. 1 referring domains Some people think that the higher this number, the higher your Domain Rating. But it’s not quite that simple because we only take ‘followed’ links into account in our DR calculations. Links with UGC, sponsored, and nofollow attributes won’t improve DR. Also, subsequent links from the same website won’t improve a site’s DR since we count referring domains and not backlinks.


The DR score of linking domains Anyone can get thousands of links from a bunch of low-quality sites. That’s why we also Special Data take into account the DR score of the linking site when calculating DR. This means that backlinks from websites with high DR scores tend to increase your Domain Rating more than those with low DR scores. That’s an interesting point to know. It means that as the DR of a linking website increases, so can yours. For example, if you build a link from a DR 15 website today, and the owner of that website works hard to build authority and links over time, then that same link might be from a DR 40 website in a year. So even if you only ever built that one link, your DR score would likely increase over time. The takeaway here is that it pays to build links from sites that show potential, even if their DR scores are quite low at the time. How can you judge ‘potential?’ First, check their content.




If they’re publishing high-quality stuff, they’re more likely to attract high-quality links naturally over time. Second, check their link growth in Ahrefs’ Site Explorer. If there’s a slow and steady upward slope on the referring domains graph, chances are things will continue in that direction and their DR will grow over time. 2 rds graph 3. The number of sites each referring domain links to Let’s say that you build two ‘followed’ links: one from The Guardian and one from IMDB. Both of these sites have identical DR scores, but which link would increase your Domain Rating the most? Answer: It depends on the number of sites they each link to with at least one followed link.