perceived as a buzz word a vague and catchall concept in this article we offer you a complete overview to finally understand what inbound marketing is how it is practiced and why many companies make this choice summary what does inbound marketing cover illustration taken from the hubspot company blog illustration taken from the hubspot company blog in its strict definition inbound marketing refers to a web marketing strategy involving several stages the basis is the production of content likely to interest your targets and therefore attract qualified visitors to your website this is followed by a conversion stage where you will transform these internet users into leads sales contacts these leads will be qualified through a lead nurturing phase to ultimately be transformed into customers and then ambassadors this last phase being the final stage of the inbound marketing strategy the first step in inbound marketing
is based on the creation of quality content with high added value in this sense we can say that it is content marketing requiring skills in seo web writing editorial animation and social media it is an ordered creation prepared using an editorial planning preferably and varying the media in addition to Loan Phone Number List classic blog articles you can for example think about creating infographics or even videos however the following steps are just as important and require specific skills and tools the nurturing phase for example will result in a scoring of your leads a rating of their commercial maturity based on their actions this qualification phase will depend on the criteria that you have previously established through the definition of a lead scoring strategy everything will be automated using marketing automation tools behind this term we often find emailing and sms strategies allowing your contacts to enter predefined scenarios depending
on their actions they will then be automatically redirected to specific segments this time it is specific knowledge of marketing automation that is necessary lead scoring finally everything must be based on a properly configured crm to allow your salespeople to benefit from all this preliminary work by having a solid and complete prospect file this will make it much easier for you to align your marketing and sales it is the sum of all these specialized and sometimes quite rare skills that make an agency specializing in inbound marketing relevant the game is nevertheless worth the effort as we will see later what are the advantages of this approach if inbound marketing has become so widely accepted in less than years it is because the technique addresses a number of problems often encountered by advertisers first of all it offers the merit of avoiding contributing to the advertising fatigue that many internet users and citizens encounter even outside the web the rise of ad blocking software is not a coincidence it is a logical evolution of consumption on the part of a market oversolicited every day by hundreds of advertisements by producing useful content for internet users not only
發表於 2024-2-22 17:59:56
