Search Engine Marketing SEM is one of thE MOST

FindYourMobile

What are digital skills? Before we go into specificdigital employability skills, let’s look at what they are. As more and morepeople go online to research, seek out information and purchase, companies ofall shapes and sizes need people that know how to operate, promote andcommunicate online. Digital skills are crucial for businesses across industriesthat want to raise brand awareness, offer great social customer service,generate leads, and increase revenue. Unesco’s definition of digital skills is‘a range of abilities to use digital devices, communication applications, andnetworks to access and manage information.


They enable people to create andshare digital content, communicate and collaborate, and solve problems foreffective and creative self-fulfillment in life, learning, work, and socialactivities.’ Students that learn digital skills not only make themselves moreemployable but future-proof their career by understanding key digital channels.So let’s dive in to find out what are the top employable skills for studentsand employers. Social Media Find Your Mobile Number List According to a recent study, there are over billionactive social media users worldwide with people using an average of socialnetworks each month. These figures show a percent increase in the number ofglobal social users in just a year with no sign of slowing down. The ability tounderstand and use social media effectively is a core and valued skill thatevery professional should have. Social media marketing goes beyond posting atweet or Facebook update; it is about understanding the dynamic relationshipbetween brands, influencers, and consumers.





To put it simply, businesses needto reach out to customers in ways that will drive traffic to their website—orproduct—for potential conversion. It now also plays a key role in providinggood customer service as many consumers take to social media to ask questionsor make comments. Educators who recognize social media’s influence shouldunderstand the intricacies of each platform from YouTube to TikTok marketingand its potential to maximize community engagement to provide graduates withvaluable and applicable skills. Free Toolkit: Digital Marketing InterviewPreparation Toolkit Search Engine Marketing SEM Beyond social media,t influential disciplines that marketershave come to rely on. To put things in perspective, % of internet users searchonline for a product or service to buy, with Google accounting for % of thattraffic. Students with SEM experience can increase the visibility of acompany’s website on a search engine e.g., Google or Bing primarily via paidadvertising.