A major factor in the growth of social commerce in recent years has been the ...

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It covers activities such as product discovery, reviews, ratings, sharing, recommendations, transactions, and loyalty programs. In other words, social commerce leverages the growing number of social media platforms to promote and sell products or services directly on social media sites where users log in every day. Using social media for companies As a marketing and sales channel, it's all about connecting brands directly with customers. Engage them in meaningful conversations across social channels. By using user-generated content, or UGC , such as photos, videos, and customer reviews.


Businesses can build customer relationships on a deeper level than is possible with tradit Singapore WhatsApp Number ional ecommerce strategies. This helps companies Connect emotionally with your target customers. and drive higher sales conversions through social media platforms.  widely used by people around the world. As well as the increasing popularity of social media networks such as Facebook, YouTube, TikTok and Twitter X, according to a recent McKinsey report, global sales from social media channels have reached $ billion. dollars in and is expected to grow to nearly $ billion by and account for % of all e-commerce sales. HOW DOES SOCIAL COMMERCE WORK? How does Social Commerce work?





Working principles of Social Commerce Popular social media platforms such as Facebook, TikTok, Instagram, and Pinterest already have features to facilitate user commerce on social media. It allows retailers to directly market their products or services for sale. This collaborative approach to marketing and sales leverages the power of social media networks and user adoption to build meaningful relationships with customers. Using powerful algorithms and the sharing economy, businesses can reach and engage with customers in ways never before possible and sell directly on the platform.