Presence on price comparison websites

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Can bring many benefits to ecommerce stores, but it requires an appropriate strategy and effective implementation to achieve positive results. Mariusz TomczykMariusz Tomczyk, ECommerce SEO Specialist Which industries most often use price comparison websites? According to the Ecommerce in Poland  report , price comparison websites are one of the main sources of searching for information about products before making a purchase decision. As many as  of Poles gain knowledge about products or their prices from price comparison websites. This applies primarily to the industry  of respondents: beauty and cosmetics , clothing , pharmaceutical ,


RTV and AGD , footwear , travel , home&decor . How do price comparison websites work? In most cases, creating an account and publishing an offer is free of charge. The fee is paid only for the consumer's interaction with your store. Comparison Algeria WhatsApp Number websites usually operate based on two settlement models: Redirection to a store that presents its range on the website  by clicking, the customer goes to the product card of a given store and completes the purchase there. By making a purchase directly in a comparison site e.g. Ceneo by minimizing steps and a quick purchasing process, stores record a reduced number of abandoned carts.





News letter Email address Enter your email address How to start working with price comparison websites? To start using the price comparator, all you need to do is register on the website and create an XML file. Its preparation often involves uploading the appropriate plugin to your website. A detailed and correctly prepared XML file shortens the time needed to present an offer in the comparison engine, speeds up the download of the entire product database from your ecommerce and automates the entire sales process. The next step is to configure the store with the website so that it can redirect customers directly to the product card in your estore. The product feed should contain comprehensive and exhaustive information about the offer. It is important that in the XML file: The products have a detailed description that specifies all features and parameters  price.