Eternal trends in email marketing design

tasnuba12312543

A competently designed email-mail design increases conversion, and also forms trust and increases recognition. It creates a context through which it is easier to engage or sell. What is more priority – loyalty or conversion – is decided by the business leader. But in both cases, email marketing will help to increase both, in which a lot depends on the design of the letters.

Today we will look at several sustainable popular email marketing trends.
1. Light GIFs.

The dynamics in the letter is stylish. In addition, it adds shopify website design  a fan and focuses on certain information. If you make a CTA (Call To Action, read more here), make a bright and slightly animated image. Here's like, for example:

Now some researchers say that the future is behind short videos in messages. It is difficult to argue with this, but the present is indisputable for GIF-edited images. They are much easier to create, it is easier to insert into the letter, it is almost always appropriate and does not interfere with perception. And the letter is loaded much less. In addition, letters with gifs have a much higher conversion - 200-300%.
2. Flat design

Flat is flat. This is a kind of minimalism in design. No unnecessary effects, volumes, shadows and other things. Simplicity and emphasis on color, fonts and geometricality. Objects are flat and convenient for perception of viewers. So now the Windows 10 is designed:

ÐÐарÑÐ ̧Ð1⁄2ÐoÐ ̧ пÐ3⁄4 запр3⁄4ÑÑÑ

Flat design now looks advantageous relative to other styles due to its simplicity and convenience. Figures with clear geometry are easier to fit into the desktop and adaptive version of the letter. They are lighter than voluminous images, which is ideal for mailings: less weight, faster loading, less suspicion in antispam systems. In addition, flat objects resemble “cartels”, so they are easier to remember.

So, the main benefit of flat design is the high recognition of the mailing at a lower cost. And this benefit keeps the flat design at the top of relevance now.
3. Minimalism

A trend generated by a lack of time. For the user’s attention now is a fierce competition. Everyone is fighting: social networks, messengers, chat rooms, e-mail. The latter rarely wins. Moreover, the email has literally a couple of seconds to interest the reader and somehow surprise him. When there is no time to explain, talk about the main thing.



Minimalism in email marketing will remain relevant for a couple of years. This is confirmed by the figures: for the period 2016-2017, the average depth of viewing of the electronic message decreased by 23%. And every year the percentage increases.
4. Adaptive design

Back to mobile-first. And there is a valid reason for this: 55% of recipients check mail through smartphones and tablets. And this figure will not stop the growth - neither in 2018 nor in 2019.

Adaptability of the letter is its most important parameter now. Whatever you say, but the future is still one where mobile technologies will dominate. Therefore, in order to increase metrics and improve email marketing, you should think about the adaptive versions of the email, so that it is easily read on the smartphone screen.