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In the report that I have attached with the template you have your TOP internal searches. And if you still did not have the internal search engine configured, the searches that users make will gradually appear there from the moment you configure it. What are your potential clients or readers not finding? We anticipated it in the previous point, but very low figures for “average time after search” will indicate that we have not managed to respond to what the potential client or reader was looking for. A detailed analysis of these cases is necessary, since they could give us ideas about new lines of business or weak points of our website in terms of usability or content.
From here on, the analysis is very specific to each case, but having this List Of Real Mobile Number List report at hand could serve as an initial alarm to dedicate the time it deserves to optimizing the website or the content or services we offer. Alternatively, it could serve as a parallel tool to Google Trends. In Trends we see aggregated trends at a macro level (using economic terminology), but our internal search engine is capable of offering these trends for smaller sectors or micro-niches with little volume but on the rise. If you see that searches begin to appear in this report that you are not aware of, it will be time to investigate what is happening and if you can adapt to it quickly (even before the competition to take advantage of this extra information) “ Google Trends provides trends at a macro level, our internal search engine will do so at a micro level” What value does the search engine have? Is it good that he is tall? This is the third reflection that I propose to you.
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Following the logic of other previous points that we have already commented, it is easy to see the interaction that web users have with the search engine compared to the way of converting our main objectives, whether sales or subscribers. We can create a segment that includes exclusively those users who have made an internal query in the search engine, and compare it on a qualitative level with the opposite segment belonging to those who have not searched for anything. Is the value per session of those who search greater than the value per user of those who do not search at all? From experience I will tell you that it will surely be like this.
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