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Well , optimizing the factors that its algorithm takes into account , and thus we benefit in terms of the position it gives us in its results. However, SEO is not simple, and thousands of factors come into play to take into account. And, among these factors, we can highlight two types: SEO On Page : actions you do within your website, such as making good content, structuring a good web architecture, taking care of the loading speed, designing an ideal layout for the user, making use of internal links, or optimizing images to that weigh little. Off Page SEO : actions that can help you in positioning, but over which you do not have direct control; It's everything that happens outside of your website.
For example, receiving direct traffic, having people search Czech Republic Phone Number List for your brand on Google, obtaining links from other websites, or going viral on social networks. In a simple way, we could say that On Page SEO is focused on the experience we provide within our website, and Off Page SEO is the reputation that we have built behind closed doors. On Page and Off Page SEO However, before going into detail about some of these SEO factors, let's start at the beginning, which is that all SEO optimization begins with a user search on Google. Discover what your target audience searches for on Google To get visits from Google, the first step is to know what people search for on Google .
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But not just anyone, but more specifically your target audience. The ideal is to reach those users who are interested in our products or services or, in the case of covering something massive (such as a general newspaper), what is most sought after. Think like them, and investigate their interests, doubts and needs . This keyword research is technically known as Keyword Research , and there are certain Keyword Research tools that will help you in this task: Ahrefs Keyword Generator The Ahrefs Keyword Generator is a free tool with which you can discover what is most searched for on Google starting from an initial word.
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