Well-used geolocation in SEO

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Allows for more precise reaching of the target audience, increasing the effectiveness of paid campaigns. Local positioning may be based on expanding the website with additional subpages that will allow the use of local phrases. Examples of such inquiries include Dentist Kraków or Bicycle Shop Warsaw. This strategy will work both for small websites focused on a specific location and for large ones operating in Poland, Europe or the world. The advantages of local positioning include building visibility for phrases that are close to conversion,


which means that such traffic often has a high conversion rate. Additionally, SEO activities targeted at specific locations may be cheaper and bring results faster than a strategy aimed at a broader geographic area.Jakub Siwiec Harbingers comments Jakub Siwiec, Senior Saudi Arabia WhatsApp Number SEO Specialist at Harbingers. harbingers offer Summary If you are wondering how to combine online and offline in your company, a good starting point may be to introduce advertising campaigns based on geolocation into your marketing strategy, enabling you to reach customers looking for your products or services in the immediate vicinity of your stationary outlets. In addition to paid campaigns in Google Ads or Meta Ads systems,





it is also worth ensuring proper optimization of the content appearing on your company's website. It is also worth ensuring proper optimization and ongoing updating of the Company Profile in Google, thanks to which the business card of your company or local stationary points will be clearly visible on Google maps. harbingers talk  What are the most common mistakes when using geolocation data in marketing When using geolocation data in marketing, errors often occur, such as misunderstanding and failure to respect user privacy, excessive invasiveness or lack of data updating. Improper geographic targeting, lack of content personalization, and insufficient .