How do search engines index and rank pages on the web?

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Search engines work through the following steps:

Tracking

Crawling is the step in which search engines find pages, links, images, videos and any necessary content. On Google, which is the main mechanism, this tracking is done by its bots.

Google uses algorithms with different criteria to determine which sites to crawl. If your page is not crawled, it will not be found among the SERP (Search Engine Results Page) results, the search engine results page.

Only if your site is found in the crawl will it be possible to proceed to indexing, the second step.

For this step, you need to invest in a sitemap. From the USA phone number list  sitemap, both bots and visitors will see the page structure easily. Understand what a Sitemap is, its importance and how to create one .

Indexing

After crawling a page, the search engine will index the content in its database. To do this, it analyzes the entire website, its texts, images, structure and more.

This is when Google, for example, “organizes its library”, classifying information. With the indexing stage, search engines can offer search results according to what is most relevant to the user's search.

Rendering

Since Core Web Vitals , a set of metrics that evaluate the real user experience in Google searches, rendering has become decisive for a page's ranking.

Rendering is the construction of the page, the various codes that need to be processed for its visual representation.

With Core Web Vitals, if there are problems in Javascript, for USA phone number list  example, the site's visual failure, which impacts the user, will be considered when determining the relevance and positioning of the page in the search engine.

Worse: if Google can't render your content, it won't be able to find and index it.

Ranking

Ranking is the last step and the best known to all professionals working in search engine optimization. It is at this stage that pages are listed according to their relevance.

Finally, after going through the previous steps, the web page can be ranked. Google will use its robots, taking into account its many ranking factors, to define in which position among the results the page will appear.