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Furthermore, on the landing page we created we gave users the opportunity to share the campaign message via Facebook, Twitter, email or Whatsapp. The flagships of this campaign are certainly the microtargeting , to reach only potentially interested users, and the day-by-day management , calibrated on the basis of the results obtained every day. Thanks to these measures we are obtaining very satisfactory results, both in terms of donations and fundraising, and in terms of sharing of the message by users. In - Rome - together - with - Pif - testimonial - Amref - during - the - event - for - the - launch - of - the - campaign - Don't - help - us - for - charityIn Rome together with Pif, Amref testimonial, during the event for the launch of the "Don't help us for charity" campaign This collaboration with Amref is proving to be a win-win relationship we are learning a lot from this experience.

It is allowing us to test ourselves with challenging topics, but ones that we feel close photo retouching to and that we are passionate about. He is showing us that focusing on objectives allows you to achieve the desired results. But, above all, we are enriching ourselves with values ​​and hopes. This year, the human side prevailed at AND EMILI Christmas, so much so that many of us chose Amref solidarity gifts for friends and relatives and, for our customers, we decided to replace the traditional Christmas basket to embark on a new path , ethical, exciting but still concrete. For this Christmas, in fact, AND EMILI is supporting one of Amref's projects in Africa and with our contribution a clean water tank will be installed inside a school in Kenya.



Clearly it is not easy for a large brand to have full control of its ecosystem. However, I believe that it is essential, for example for a clothing brand, to be sure that its single-brand store appears with a complete listing in a local search e.g. brand + city . Because if that's not the case you're missing an opportunity. A concrete example? At the time of writing, typing the keyword Starbucks Milan brings up an unclaimed Google MyBusiness listing Google- keyword- starbucks- Milan Google.it, keyword Starbucks Milan.