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Juthi5019

Then, after a few years, he bought the indebted printing house and called it Pantone. For years, Pantone has been known in the media primarily for Color of the Year . Every year, a committee composed of representatives of international branches holds secret meetings. They are debating a solution that, in their opinion, will help address current world problems. For example, Viva Magenta 18-1750, which is the name of the color of 2023.

Intended to symbolize the connection of the past with the future, but also to add energy. It's bold, it's fearless, it represents optimism and joy – and we know we all need that, " says Leatrice Eiseman, executive director of the Pantone C Level Contact List Color Institute. We were looking for a color that promotes joy and fun. Life today is unconventional and challenging in many ways, so I think we're looking for things to help us escape our problems.



Explained Laurie Pressman, vice president of Pantone. Pure marketing. Pantone Color Matching System The company sells various types of services, but their main product is the Pantone Color Matching System (PMS) . It is an extensive, systematic catalog of colors (over 2,000 items) that are "created" by combining pigments (def. covering coloring substance). Each of them has its own code and name.