Offline digital marketing is often viewed as traditional or ineffective.

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Digital marketing does this very effectively through the billions of electronic devices we have today.

Offline Digital Marketing

However, some of today’s biggest brands, like Coca-Cola and uk number data McDonald’s, spend millions on advertising, and for good reason.

Offline digital marketing channels can be very effective if used properly.

Examples include:

Online radio ads and radio show promotions (radio)

LED billboards in high-traffic areas (enhanced offline advertising)

Cable TV ads and streaming services, like Netflix (TV)

Telemarketing via phone calls, text messages, and in-app ads (telemarketing)

These strategies are often very effective, but can be costly. That’s why many startups and small businesses choose to market online.

Online Digital Marketing

Online marketing revolves around any form of digital marketing outside of the internet.

There are many categories of online marketing, but we’ll cover just the 6 most important ones.

Search Engine Marketing

The use of paid strategies to increase the online visibility of your website and brand. Search engine optimization (SEO) is one of the tools used in SEM.

Content Marketing

Indirect promotion of a brand or product using online content such as blogs and videos. This is an important part of inbound marketing.

Pay-per-click advertising (PPC)

Involves placing ads on platforms such as Google and paying each time someone clicks on the ad or an impression is generated (e.g. downloading a guide, purchasing a product, or signing up for a demo).

Email Marketing

The art of sending promotional emails to potential customers; it is an important part of outbound marketing.

Affiliate Marketing

Brands pay a commission to a third party when they sell a product. Influencers, bloggers, and resellers are all important parts of affiliate marketing.

Social Media Marketing

Digital marketing through social channels, which we will look at in more detail in the next section.

Key Benefits of Digital Marketing

Overall, digital marketing has gained more attention than any other form.

As of 2021, 85% of Americans own a smartphone, as well as a range of other online devices. This brings some incredible advantages to digital marketing: