Only present when the lamp is turned off

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Related handpicked content: Social media mistakes: What brands should do to avoid epic mistakes Not masked You cannot create authenticity, just as you cannot create darkness. Darkness is the absence of light.  or other light sources are blocked. Similarly, authenticity is only possible if there is no calculated or fake. So instead of planning how to become more authentic, brands should switch off or block out as much inauthenticity as possible. Reduce scripted responses and trust your team to have the expertise to respond appropriately and naturally. People want to believe that those giving advice aren't just parroting a pre-approved set of responses that don't necessarily fit their individual circumstances. Your social media team is not a chatbot. Reduce the number of scripted responses used in socialmedia.


Trust your team to answer appropriately and naturally, says kimota. Click to Tweet Simplify your rules and guidelines so your employees don't feel bogged down. Yes, this requires more trust, but social media is one of the best opportunities for brands to  Special Database show that it is a personal business, while at the same time sharing their shared values ​​and passions. is emphasized. They should be your supporters, not just your mouthpiece. Don't overthink things like tone of voice. Too often, language is so formal and corporatized that brands are disconnected from the way customers and employees actually speak. Don't be afraid of conversational language. Ditch the jargon and let a more human personality emerge. Don't be afraid of conversational language.






Ditch the jargon and let a more human personality emerge. kimotaClick to tweet Also, if possible, remove or simplify some of the masks or personas that may exist between you and your audience. Work with your agency or marketing department instead of an outsourced social media team that relies on policy and strategy documents and may not reflect what it's like to be part of the business. and more people from within the brand. It is not possible to eliminate or block all fraud. No one can. However, it is possible to reduce and simplify the various masks until your brand's public persona starts to more closely resemble the reality underneath. Handpicked relevant content: Are you active in a social media bubble 3 questions to ask A version of this article originally appeared in the June issue of Chief Content Officer. Sign up to receive a free subscription to our bimonthly print magazine.Agile practices: How to avoid mistakes made by marketing teams Published: 2020-12-22 Mistakes-Agile-Marketing-TeamThe secret has been