It is best to describe scenarios in

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Your shop in which this would benefit your target group and provide reliable time information so that it is clear to users what “fast” means. 4. Sustainability Terms like sustainability and environmental friendliness are on everyone’s lips. If you offer sustainably manufactured products, you should also address this in your online shop. Example: avocadostore.de USP examples avocadostore Screenshot avocadostore.de Avocadostore makes its ten sustainability criteria transparent.

Users can find out more about the raw materials used, recycling, etc. on the website. Not only is there a “Criteria” menu item, but the special features of the shop are also pointed out on the homepage: Homepage text with USPs Screenshot avocadostore.de Conclusion: Instead of just Special Data saying that your shop or your products are “sustainable”, you should also show this to the user. Explanations and information about what is sustainable about your products are just as relevant as well-known environmental seals that you can use, for example, in the footer and on product pages. 5.



Novelty Some products are a dime a dozen, in all colors and shapes. But if the everyday product comes in an unusual material, has a novel design or is equipped with special technology, then that can be a real competitive advantage. Example: giesswein.com The Giesswein brand was previously known for comfortable slippers. The Austrian company is now also advertising sneakers – made from Merino wool! This special material and its properties represent the USP of the sneakers, which is discussed in detail in the Giesswein shop. Unique selling points Giesswein online shop Screenshot from.