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What can you do to avoid banner blindness Banner blindness can affect any advertiser and its impact can result in a loss of ROI , a loss of revenue, and a decrease in conversions . In the worst case, your brand may suffer its reputation or trustworthiness if the ad is seen as a nuisance or distraction from the content the viewer wants to see. To combat banner blindness, Digital Marketing experts must be very discerning about the appearance and design of their ads. Below we will tell you tactics that will help you avoid banner blindness in your advertising campaigns.
Avoid looking like an Banner blindness is closely related to the fatigue Bahamas WhatsApp Number caused by ads. When a website visitor is bombarded with ads every time they open a page, they will not want to interact with them, click on the offers, or even visit the website, because they will feel invaded, that is, they will have a bad impression. browsing experience . To stand out from the sea of banners and sidebar ads on web pages, your ads must have a different look and not appear like an ad at first glance.
This can generate interest in your brand message without seeming overbearing. Here are some tips to help you avoid looking like an ad. Try different color combinations While a bright, colorful ad can help you stand out in some areas, readers already expect the banner areas of web pages to be busy. Try a not very flashy palette , a dark background or simple images to capture attention. Try non-traditional sizes If your ads always have the same dimensions, try changing the shape of your ad. This can catch the reader's attention, since it is something different from the monotony to which he is accustomed.
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