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You've probably noticed that your own search and browsing behavior has changed in recent years due to Google's changes and the fact that we search for information faster when we're on the go. digital marketing trends in that you can't miss - image x Featured snippets and other information in SERPs mean that it is no longer necessary to click on a website to get the information you are looking for. It's right there on the Google search results page.This information can appear in many places, but the most searched position is right at the top of the page, before the list of organic pages.


Google are now featured snippets. Conversational marketing Denmark WhatsApp Number Data As Gartner predicted, users increasingly want to have more non-intrusive self-service experiences. Therefore, conversational marketing applications such as chatbots in eCommerce and live chats that accompany and provide security to users in the last mile of the purchase will play a critical role.Chatbots in full funnel strategies or Typeform-type questionnaires, with surveys or conversational questionnaires, also demonstrate their great ability to attract leads .





We must keep in mind that these leads may be very different from the rest of the qualified leads , but they can help us generate audiences and obtain data that, with a good inbound marketing strategy , promote many sales. Video marketing is imposed According to a CISCO study, video will represent  of all online traffic. Videos are times more likely to rank high in SERPs than other SEO techniques . In fact,  of marketers say that video is currently a fundamental part of their content strategy.Brands will need to integrate video content like product demos, webinars, and live video events to keep their content fresh and aligned with what consumers are looking for.