Still Carl is asking if social media

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Channels are overloaded with poor, snackable content today? In your opinion, what has been the number one mistake people are constantly making on social, and eventually how does one change it? [Sarah Dawley – Hootsuite] I would agree that social channels are overloaded, and that really was at the crux of trend two. People have just gotten really sick of ads, and really sick of brands trying to force their way into the conversations or the trends that are happening on social. I think the number one mistake would be brands coming in, and as I said, just inherently believing they’re entitled to attention rather than working really hard to earn it.

And I think the way you work hard to earn it is through very smart creative Canada WhatsApp Number Data that inherently values the time and attention that you’re asking from people. It’s got to be worth it whether you’re teaching something, whether you’re just entertaining, or whether you’re inspiring. If you put that at the center of your creative strategy, I think you’ll see a much better response because people will understand that they’ve taken the time to understand this platform, to understand the people on it, to understand the cultural nuances of the platform, and how people are using it.



That changes month to month. And I think that the work won’t go unnoticed. [Giuseppe Caltabiano – Rock Content] I agree %. And if I may, I think creativity is also the key point here. We’ve been using social media, as you mentioned, for ads and performance marketing in % of cases. Maybe if we switch to creativity and fun entertainment that may change things, and make our brand more distinctive than they are today.