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You should consider connecting with contributors of popular digital publications and point them to quality content on your site worth back-linking. Be willing to create guest content and share it out on your pany’s social media platforms. While it is possible to do some of the work all by yourself, you may ask for help. Technical SEO is among the areas where you will almost certainly need help. Ensure that the security certificate of your sit is valid. Check whether there are broken links. Google is indexing it. Invest in Interactive Content Interactive content is gold in digital marketing.
Such content has many benefits including the fact that it makes a person stay on your site longer hence making it more likely that they will convert. This will make Google see your site as an authority. Interactive content can take many forms: polls Lebanon Phone Number Data and surveys, calculators, infographics, games, contests, product remenders, and so on. One of the well-known examples is Buzzfeed’s quizzes. Clinique’s Foundation Finder asks questions and remends a foundation based on the input of the user. Allbird’s “The View from Above” story in the New York Times has moving illustrations both in the sense that they move as the user’s cursor does and in terms of their emotional impact.
Besides, interactive content such as quizzes can be more engaging and can also generate new audience insights. Hootsuite CMO Penny Wilson says that the ability to see how a user answers every question will give you incredible insights into the user. He adds that other forms of interactive content can help you know the interests, ‘likes,’ pain points, and patterns. You can build new audience insights into your content. For instance, if you run a fishing business and learn that users also like to hunt, that detail is very important even if you do not sell firearms. Don’t ignore it. Show them public lands that provide recreational opportunities.
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