Maintaining a social presence also helps increase brand recognition

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Maintaining a social presence also helps increase brand recognition. 6. Create an SEO-Friendly website Your website can help or hurt you when it comes to acquiring new business online. Because of this, use SEO as an essential part of your plan and website maintenance. Below, you will see the steps for your SEO to help make your website look more user-friendly: ADVERTISEMENT Add keyword-rich titles, headings, subheadings, and meta descriptions to web page content; Maximizes page loading speed . place allowed hidden texts , such as alt tags on images and videos; design responsive pages ; Make sure you have all website security certificates up to date.

Keep in mind that a FinTech also has mandatory Loan Phone Number List legal requirements and government regulations to comply with, so anticipate this and adjust your overall Digital Marketing strategy for FinTechs to the legal terms. It is essential that you adhere to the strict guidelines that Google imposes on selected industries, including those in the financial field. These guidelines look at the expertise, authority, and trust conveyed through the main content of your website. To help you with this, you should pay close attention to your About, Admin, and Contact pages . Additionally, keep your website up to date, including the copyright date, privacy policy page , and required legal communications.



Without this, a manual Google review may penalize you and deem your website untrustworthy. 7. Work on your role as an opinion leader In a field like fintech, authority is key to establishing trust and credibility. Since FinTechs are still an emerging market, finding a way to position yourself as an authority — or thought leader — in the field can boost your SEO results. Consider everything you can offer that differs in some way from other offers that already exist. In what unique way can you contribute? By definition, opinion leaders are trend setters, not trend followers. 8. Monitor content and keep it updated If content is king, fresh content goes one step further. But why this? Why should you keep your content updated? ADVERTISEMENT A fundamental reason is that the Google search engine algorithm takes it into account when positioning your page.