Foreseeable scope

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Newsletter Initially, the use of email as a marketing tool was seen as a digital version of s sent through correspondence (also known as "direct mail"). Thus, email was seen as a mass communication channel and the messages sent were far from being relevant to those who received them. For this reason, for many years email marketing was seen as invasive communication. But it evolved, and today the best marketing professionals see that email is one of the most personal ways to communicate with consumers, through a direct exchange of messages .  


Reasons to use email marketing In recent times, social networks have HT Lists gained visibility in digital marketing. However, email marketing can also be a great option for those who collect email addresses and want to increase the relevance of their brand among these contacts. Look at some reasons: Powerful According to Radicati , in  there were . billion email users, and the trend is for that number to reach . billion in . That number represents more than a third of the world's population! Our email address concentrates all the actions we do in other channels. Every time we create a login on any site, for example, we use the email address.





Thus, it is an essential part of a user's activities on the Internet. Foreseeable scope When a company makes a post on a social network, like Facebook, not all the people who follow your page will see your message. This occurs due to algorithms that determine which messages are most relevant to each user. For this reason, the reach of posts on social networks is not predictable. That is, you have no control over how many people actually see your post. In email marketing, the same does not happen. One of the great advantages of this channel is its predictable reach.