Which your site is updated?

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The frequency with. Content constituting regular events is a good example: offer an article every week such as “the press review” or “the infographic of the week”. This has a double effect: you retain your readership, but also the indexing robots! Final advice: don’t let go of your old content. A simple way to provide regular updates is to update your old articles . On page SEO Checker from Semrush Semrush's On Page SEO Checker can help you identify content that can be improved.

Even if it means offering updates to your Last Review content, you might as well correct these problems on old content, right? Deal with hot topics Another technique to increase your crawl budget : dealing with hot topics. In fact, websites that offer hot content more often display an optimized crawl budget . By hot content, we mean all subjects that cause a lot of reaction over a given period, but are condemned to create no traffic after this same period. It makes sense that Google allocates more crawl budget to this type of journalistic site: responsiveness is crucial for them.



By doing the same, you should earn the same benefits! Be careful, however : this technique is only recommended for sites that are legitimate. It is much better to provide Google with long, explanatory content if that is the norm in your field rather than a multitude of current topics if your field is not news-based. Optimizing the crawl phase of your site is like rolling out the red carpet for Google's indexing bots: you greatly increase your.