E-Mail Marketing 2025: Basics, Tips and Practical Examples

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If you're new to email marketing and don't know exactly where to start, don't worry: just read on and follow along. In this comprehensive guide, we'll tell you everything you need to know about the topic.

We'll explain what exactly email marketing is, what advantages it offers you and how you can approach the topic step by step. Because one thing is certain: whether you're a large company, an e-commerce company, a medium-sized business or your favorite flower shop around the corner - email marketing concerns everyone.

What is email marketing?
E-mail marketing (also known as newsletter marketing) means Buy Email Database List sending a commercial e-mail to a person or a larger group of people - more precisely to contacts who have signed up to your e-mail list and have expressly agreed to receive your e-mail. E-mail marketing is essentially the digital form of direct marketing. Mailings land directly in the personal inbox and contacts are therefore addressed directly. The aim is usually to increase sales and strengthen customer loyalty in the long term.

E-mail is already over 50 years old , but has not lost any of its relevance to this day. On the contrary. E-mail is still one of the most used and effective communication channels in online marketing and is therefore indispensable in every marketing mix. However, modern, professional e-mail marketing is increasingly distancing itself from mass mailing and is instead increasingly concentrating on target group-specific and personalized communication.



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Email marketing is an important part of your inbound marketing because it is one of the most effective channels to interact with your leads. Inbound marketing is a marketing strategy in which the company is  actively sought out  and  found by potential customers themselves .

So you don't have to force yourself on your target group and fight for their attention, but instead provide content that  is tailored  to the needs  and  interests  of your potential customers  . With email marketing, you can deliver this content specifically to the target group and, above all, at the right time in the right place, thus ensuring attention.