How to get customer consent for sending SMS?

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Compliance with current legislation is essential when it comes to sending SMS messages to your customers. Here are some steps to obtain their consent:

Clearly inform your customers what type of messages they will receive (promotions, information, etc.) and the approximate frequency.
Offer them an easy way to give their consent, for example via a checkbox when creating a customer account or when ordering online.
Keep a written record of the consent obtained.
Provide an easy and free way to unsubscribe at any time.
Choosing the Right Software for Sending Bulk SMS
There are several software solutions available on the market to manage your SMS campaigns . Here are some things to consider when making your selection:

Features: automatic, import of contact files, personalization Phone Number List of messages, segmentation of the customer base, deferred sending, URL shorteners, etc.
Cost: free or paid, decreasing rate depending on the volume sent.
Ease of use and technical support.
Integration with everyday tools like your internet browser
Segment your customer base for personalized messages
To maximize the impact of your SMS, it is important to segment your customer base based on relevant criteria such as purchase history, product preferences, and behavior on your website. This allows you to send targeted and personalized messages that meet the specific needs and expectations of each group.

Concrete example: if you are a chain of stores offering seasonal sales, you can segment your customers according to their geographic location and send them promotions adapted to their region.

       

Optimize the frequency and timing of sending SMS messages
Proper management of SMS sending frequency and timing is essential to avoid saturation and maintain the interest of your customers. Here are some tips:

Avoid sending more than one SMS per week to the same customer.
Choose off-peak hours (between 10 a.m. and 12 p.m. or between 2 p.m. and 6 p.m.) to increase the chances of reading.
Adjust the timing according to events (sales, holidays, birthdays, etc.).
Measuring the effectiveness of an SMS campaign
To optimize your SMS campaigns, it is crucial to measure their effectiveness. Here are some indicators to follow:

Reception rate: percentage of recipients who received the message.
Click-through rate: The percentage of recipients who clicked on a link included in the message.
Conversion rate: percentage of recipients who took a desired action (purchase, registration, etc.) after receiving the message.
Analyze this data to adjust your strategy and improve the performance of your SMS campaigns.

Tips for a successful SMS campaign
Finally, here are some tips and techniques for creating effective SMS campaigns:

Write short, punchy messages with a clear call to action.
Personalize messages by using the customer's first name and tailoring the offer to their preferences.
Test different formats (text only, link to a web page, image) and measure their effectiveness.
Integrate SMS into a multichannel strategy in addition to other marketing levers (emailing, social networks, etc.).