The hurdles of digital transformation – and how to overcome them

anamikasorkar45

It has been clear for many years that companies need to digitally transform. But on the way to achieving this goal, managers encounter various hurdles. What are they and how can you overcome them?

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Contents
What is digital transformation?
What are the benefits of digital transformation for companies?
Why is digitalization in companies progressing so slowly?
defense of existing structures
Strict division of labor
Lack of digital competence among managers

Lack of technical knowledge among employees
Many independent pilot projects
Why are companies withdrawing from digital transformation?
Is high-speed digitalization a way out of the crisis?
Conclusion: Step by step, take new paths
What is digital transformation?
Digital transformation involves the integration of digital Cell Phone Number Database technology into all business areas. This changes the way the company functions and creates value for customers. Digital transformation takes place on two levels:

In the digitalization of internal processes and procedures (e.g. customer relationship management or internal project work tools)
In the digitalization of customer relationships (e.g. marketing, sales, support)
Digitalization in SMEs
What are the benefits of digital transformation for companies?
At a time when resources such as wood, steel, aluminum and plastic are becoming scarcer and more expensive and the minimum wage is rising, many companies are facing economic problems. The effects of the Corona crisis are still clearly noticeable and are driving hundreds of companies into ruin. In order to emerge successfully from the crisis, brands must rethink. Greater efficiency, productivity and cost savings are the goals. The digitalization of work processes not only helps companies to overcome the uncertain times, but also equips them for the future.

Although companies recognize the benefits of digital transformation, implementation often falls by the wayside. This is sometimes due to a lack of motivation among employees - because change is only possible if everyone pulls together. In this eBook, you will learn how you can take your workforce along with you in the digital transformation, motivate them in the long term, and establish changes as new routines.



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Why is digitalization in companies progressing so slowly?
defense of existing structures
The problem

"We've always done it this way, why should we change it?" At 65 percent, defending existing structures is the biggest hurdle to digitalization for companies . When departments don't want to change their work processes, it's often because they're too lazy. Digital transformation requires stepping outside of your comfort zone. New work processes have to be introduced, new ways of thinking have to be adopted. There is often also a great deal of uncertainty . Will I be replaced by machines? How will my everyday work change?

The solution

Here's how to overcome this hurdle: With honest and empathetic communication , you can address uncertainties and fears and demonstrate the advantages of digital transformation. As an employer, you can describe how digital technologies can relieve and support employees - also using concrete examples of success from other companies. Employee understanding and motivation play a central role in the success of the change.

Digital transformation requires courage. Even if it is difficult, companies must free themselves from perfection and absolute security. Allowing change and actively shaping it is a challenge - but it is worth it. Because those who stay in tried and tested structures and wait to see what the competition does will quickly be overtaken by them. And in the worst case, that can even mean the end of the business.